Arrival
Spend lands on a page nobody owns. The click is bought; the visitor is unaccounted for.
Loss · unattributed spendTop models: Claude, ChatGPT, Gemini, Grok, Llama, Mistral, DeepSeek, Qwen, Cohere, Perplexity.
Audit first. Build second.
You cannot outspend a broken handoff.
Fix leaks in Q4. Prepare for Q1.
Paid traffic lands on a page nobody owns. Spend attributed to guesswork.
Under 5 minutes is the bar. Past 15, the lead is gone.✓ under 5 min — the lead is still yours✕ over 15 min — the lead is already someone else’s
Marketing to sales, tool to tool. Notes disappear at the seam.
One attempt, then silence. No second touch, so no recovered pipeline.
Proposal sent with no sequence behind it. Then silence.
Where it dies
None of these fail loudly. Each costs a little every day, and the total never shows up on a report.
01 Arrival 02 Reply 03 Handoff 04 Follow-up 05 Close
Spend lands on a page nobody owns. The click is bought; the visitor is unaccounted for.
Loss · unattributed spendThe form works. The answer takes a day. By then the shortlist is closed.
Loss · speed to leadThree systems, three records, no shared notes. Context dies at the seam.
Loss · context between systemsOne attempt, then silence. The second touch that wins most deals never gets sent.
Loss · unrecovered pipelineThe proposal goes out with no sequence behind it. Then silence.
Loss · proposal with no sequenceNext after audit
New vehicle. New engine.
Not a patch on the one you're running today — built once, around your five handoffs.
Start here →Agent runtimes and build tools: Hermes, Codex, OpenClaw, Kimi, GLM, n8n.
Generation and media: ElevenLabs, Higgsfield, HeyGen.
Connectors and platforms, installed, not theorized: n8n, GoHighLevel, HubSpot, Make, Zapier, Salesforce, Slack, Airtable.
The instrument
The leak has one shape in every business. Only the denominator changes, which is why the audit is the same five nodes whether you run a clinic, a lender or a firm.
The gap between an inquiry and a nurse callback — the hours the patient spends calling the next clinic.
The gap between a referral and an advisor who owns it — where a warm introduction goes cold.
The gap between an inquiry and attorney review — 19 hours today, four on day fourteen.
One node per card, measured by the audit at day zero and read again on day fourteen. Everything else on the dashboard left alone.
Your vertical
Tell us at booking and we will read your intake path the same way — the same five nodes, named in your language, before anyone pitches you a build.
Request custom vertical →Proof you own
We don’t ask you to believe a model. One node changes, everything else is left alone, and the same dashboard you read on day zero decides it fourteen days later.
Healthcare shows the shape: 41% of inquiries answered today, 95% on day fourteen. The panel carries the same four readings — answered, first human reply, handoffs lost, follow-up — and a lender or a firm gets the same four with different arithmetic. What gets fixed is the wait between an inquiry and the person who can sell it; no bot closes that while nobody owns the handoff.
Illustrative readings from one intake node, day zero to day fourteen. Yours get measured at day zero and read on day fourteen.
Marketing services
Same three systems either way. You own the build and run it, or we run it and you earn the results. Nothing is sold before the audit says which one is costing you money. →
You stop buying clicks and start buying qualified conversations, with the cost of each one visible weekly. When a channel stops paying for itself, the budget moves that week.
Capture, routing, speed-to-lead, CRM hygiene and follow-up run as one path. The handoff that used to lose the record for a day happens in seconds, with the notes attached.
A publishing engine that compounds in search, in AI answers and in social, with the prompts, editors and checks written down so output never depends on one person’s memory.
Audit $4,000–$8,000 at every size, credited in full against the build.
Builds can land between any row.
Custom web applications
From spreadsheet or sketch to software you own.
A customer portal, a quoting engine, an internal tool — whatever your team currently runs in a spreadsheet, an inbox, or the head of the one person who knows how it works. “Bring the mess or bring the idea.” You leave with working software and the code, credentials and documentation in your name. Scoped and priced separately from the audit, in writing, before anything starts.
Scope my build→Who measured it
I was building lead-generation systems in 2005, years before “funnel” became the word for them.
AI tools and first-year consultants know prompts. They don’t know what happens to a lead after it leaves the form. That gap is where most of the money goes, and it is the part with twenty-one years of pattern behind it. Most companies are proud their staff use AI, yet most of that use never leaves level one: a rewritten email, a summary, the same prompt every morning. That is senior payroll paying for junior output. Picture the same people next quarter, the repetitive work running on its own, their hours spent on the calls and decisions that move revenue.
“Stop wasting payroll for level 1 AI that types faster. Instead, earn more efficient staff output - not outdated prompts that dies in the wrong LLM’s anyways.”
In their words
“We had been buying the same leads for three years. The audit found the answer time, not the price. That single number was worth the fee.”
“Nothing was built for a month. That was the point. By the time we spent a dollar on the fix, we knew exactly which node it was fixing.”
“The handoff was the leak, and it was in writing two weeks later. Nobody on my team had ever been able to show me that.”
Straight answers
Three endings: It leaks. You flood it, or we fix the leak.
Measure the leak→The map, in your numbers, and the order to fix it. Two weeks embedded across the five handoffs where revenue leaks: every node measured, every leak priced in your own dashboard figures, and one build scoped around all five, not a menu of fixes. 40–60 hours, $4,000 to $8,000 depending on how many systems we read, fixed in writing up front. The audit stands alone, not as a deposit, and the fee credits in full against the build when you move forward. Measure the leak →
No. The map is yours the moment it lands. Some owners take it in-house, then hire us two weeks or a month later, when a roadblock appears between two systems nobody owns and the leak has run another month, or the fix has failed. When you move forward, you buy the whole system across all five handoffs, priced once, with the audit fee credited in full. We never sell it node by node, because that doesn’t fix the leaks. Measure the leak →
Both start at the top of the funnel, and neither owns the handoff. An agency buys more traffic into the same broken path; a tool automates whatever process you describe, including the ones losing you money.
Most AI on sale today is a chatbot, a prompt pack or a subscription with a demo, cheap because its builders never carried a number. Your thirty-minute call with the founder draws on three decades of lifecycle sales and more than two decades of digital marketing. We sell one thing: a leak closed in your own dashboard. If a tool could do that, it would already show in your numbers.
Picture next quarter’s budget spent after the leak is measured: every dollar goes where the money is escaping, and you watch it land. Measure the leak →
Because only one node changes. Everything else is left alone, and fourteen days later you read the same dashboard as on day zero, side by side. If the number does not move, we find out why. If the day-zero data behind the fix proves inaccurate, we rework it for free, or add what it takes to move the same needle. When it moves, you see which change earned it and where the next two weeks belong. Measure the leak →
The founder, on every audit. Implementation is a team of senior developers and engineers who have run this inside operating businesses, but your quarterback is still the founder, so you get the best brains behind your operation. The person who wrote your map stays on your calls. From the first thirty minutes, you are talking to the one who will measure your intake path, not someone who passes you along. Measure the leak →
Implementation starts at $20,000, the floor, not the estimate. Everything above it is engineering: the build, the code holding it together, security, guardrails, blind checks, trained bot deployments, the compliance your buyers and industry demand, and integrations between systems never designed to talk. Skip one and the leak reopens where you cannot see it. Price is scoped on what we build and how many systems it spans, the audit fee credits in full, and the number is in writing before work starts. A $75,000 full stack build with the full $8,000 audit credit bills $67,000. Measure the leak →
Usually it is why the leak stays invisible. Most companies run a Frankenstein of tools bought by five people or departments over five years, so nobody sees the whole path a lead takes. We audit what you own, keep what works and bring the rest into one house: your own dashboard, CRM and operating system, built and procured around how you sell. Bring your stack to the first call; you leave knowing which parts earn their keep and which are costing you jobs. Measure the leak →
They start once the fix is in place, not during the audit. The audit maps and prices the leak; nothing is built until you hold that map and decide. The build changes one measured node, leaves everything else alone, and that node runs untouched for fourteen days. Then you read the same dashboard beside day zero, get the comparison in writing, and make the next decision. Measure the leak →
Great, then your team is why the build has a fighting chance. Choose Hand it over: we build the system, document how it runs, and your people own it from day one. Owning is not running, so hand-over includes a 90-day training track: weekly cohort sessions on our process until your team runs it without us. When the day-to-day crowds the fix out, move to Done for you: we run it against the same numbers, and your payroll moves to higher-level work instead of repeatable daily tasks. Measure the leak →
The first call is thirty minutes, and every week before it the leak keeps compounding. Scoped in writing, the audit fee and a start date. Audit can start within 48–72 hours of the call; up to two weeks later, the delivered map is in your hands at the end of the audit fortnight. Measure the leak →
Two weeks. Then a decision.
Book the audit. You will know the size of the leak before anyone asks you to spend against it.
Read by the founder, not a support queue. If the audit is not the right fit, you will hear that in the first call rather than after an invoice.
Measure the leak→