Audit first. Build second.

Measurethe leak.Then build.

You cannot outspend a broken handoff.

Scoped in writing$4–8k auditcredited against the build

Fix leaks in Q4. Prepare for Q1.

Where it dies

Every node is a place scale dies quietly.

None of these fail loudly. Each costs a little every day, and the total never shows up on a report.

01 Arrival 02 Reply 03 Handoff 04 Follow-up 05 Close

01

Arrival

Spend lands on a page nobody owns. The click is bought; the visitor is unaccounted for.

Loss · unattributed spend
02

Reply

The form works. The answer takes a day. By then the shortlist is closed.

Loss · speed to lead
03

Handoff

Three systems, three records, no shared notes. Context dies at the seam.

Loss · context between systems
04

Follow-up

One attempt, then silence. The second touch that wins most deals never gets sent.

Loss · unrecovered pipeline
05

Close

The proposal goes out with no sequence behind it. Then silence.

Loss · proposal with no sequence

Next after audit

New vehicle. New engine.

Not a patch on the one you're running today — built once, around your five handoffs.

Start here →
Agent runtimes & build tools

Agent runtimes and build tools: Hermes, Codex, OpenClaw, Kimi, GLM, n8n.

Generation & media

Generation and media: ElevenLabs, Higgsfield, HeyGen.

Connectors & platforms · installed, not theorized

Connectors and platforms, installed, not theorized: n8n, GoHighLevel, HubSpot, Make, Zapier, Salesforce, Slack, Airtable.

The instrument

Same instrument.
Different arithmetic.

The leak has one shape in every business. Only the denominator changes, which is why the audit is the same five nodes whether you run a clinic, a lender or a firm.

Healthcare
  1. Inquiry
  2. Triage
  3. Nurse callback
  4. Booked
  5. Intake
  6. Seen
41%answered

The gap between an inquiry and a nurse callback — the hours the patient spends calling the next clinic.

Financial services
  1. Referral
  2. Screen
  3. Advisor call
  4. Fact-find
  5. KYC
  6. Signed
62%booked

The gap between a referral and an advisor who owns it — where a warm introduction goes cold.

Law firms
  1. Inquiry
  2. Conflict check
  3. Attorney review
  4. Engagement letter
  5. Signed
19hours

The gap between an inquiry and attorney review — 19 hours today, four on day fourteen.

One node per card, measured by the audit at day zero and read again on day fourteen. Everything else on the dashboard left alone.

Your vertical

Not healthcare, finance or law?

Tell us at booking and we will read your intake path the same way — the same five nodes, named in your language, before anyone pitches you a build.

Request custom vertical →

Proof you own

A number you can check in two weeks.

We don’t ask you to believe a model. One node changes, everything else is left alone, and the same dashboard you read on day zero decides it fourteen days later.

Healthcare shows the shape: 41% of inquiries answered today, 95% on day fourteen. The panel carries the same four readings — answered, first human reply, handoffs lost, follow-up — and a lender or a firm gets the same four with different arithmetic. What gets fixed is the wait between an inquiry and the person who can sell it; no bot closes that while nobody owns the handoff.

Illustrative readings from one intake node, day zero to day fourteen. Yours get measured at day zero and read on day fourteen.

Marketing services

Build it, or hand us the keys.

Same three systems either way. You own the build and run it, or we run it and you earn the results. Nothing is sold before the audit says which one is costing you money. →

01 Paid media

Every dollar traced to a conversation that booked.

You stop buying clicks and start buying qualified conversations, with the cost of each one visible weekly. When a channel stops paying for itself, the budget moves that week.

Done for you
02 Lead-generation systems

No lead waits. No lead disappears.

Capture, routing, speed-to-lead, CRM hygiene and follow-up run as one path. The handoff that used to lose the record for a day happens in seconds, with the notes attached.

Hand it overDone for you
03 Content creation systems

Demand that keeps arriving after the ads stop.

A publishing engine that compounds in search, in AI answers and in social, with the prompts, editors and checks written down so output never depends on one person’s memory.

Hand it overDone for you

Audit $4,000–$8,000 at every size, credited in full against the build.

Implementation floor
$20,000
Full stack build
$75,000
Largest engagement
$150,000+

Builds can land between any row.

04 · RetainersMonthly, alongside the build or on its own — paid media, systems or content.
Case by case, on requestMeasure the leak →

Custom web applications

Not every build starts with an audit.

From spreadsheet or sketch to software you own.

A customer portal, a quoting engine, an internal tool — whatever your team currently runs in a spreadsheet, an inbox, or the head of the one person who knows how it works. “Bring the mess or bring the idea.” You leave with working software and the code, credentials and documentation in your name. Scoped and priced separately from the audit, in writing, before anything starts.

Scope my build

Who measured it

Twenty-one years,
883 owners.

I was building lead-generation systems in 2005, years before “funnel” became the word for them.

Founder · AI Consultancy Edge

AI tools and first-year consultants know prompts. They don’t know what happens to a lead after it leaves the form. That gap is where most of the money goes, and it is the part with twenty-one years of pattern behind it. Most companies are proud their staff use AI, yet most of that use never leaves level one: a rewritten email, a summary, the same prompt every morning. That is senior payroll paying for junior output. Picture the same people next quarter, the repetitive work running on its own, their hours spent on the calls and decisions that move revenue.

“Stop wasting payroll for level 1 AI that types faster. Instead, earn more efficient staff output - not outdated prompts that dies in the wrong LLM’s anyways.”

Founder · AI Consultancy Edge
  • 21 yrsin lead generation, media and lifecycle, operator-side, not advisory-only
  • 883owners worked with directly — blue-collar, white-collar, services, retail, finance and franchise
  • $35M+media managed and measured; platform split available on request
  • 6,832live consultations with business owners
  • 30+ yrsof lifecycle sales, online and offline customer journeys
  • 40–60 hrsthe audit, two weeks embedded, scoped in writing

Selected brands

Selected brands the work has touched
UNIVERSAL
Morgan & Morgan
Disney

In their words

What owners say after the two weeks.

★★★★★

“We had been buying the same leads for three years. The audit found the answer time, not the price. That single number was worth the fee.”

Cam H.Founder, HVAC Group
★★★★★

“Nothing was built for a month. That was the point. By the time we spent a dollar on the fix, we knew exactly which node it was fixing.”

Phill D.Professional Services
★★★★★

“The handoff was the leak, and it was in writing two weeks later. Nobody on my team had ever been able to show me that.”

Ako S.Multi-Site Groups

Straight answers

Ten questions.

Three endings: It leaks. You flood it, or we fix the leak.

Measure the leak
What exactly do I get for the audit fee?

The map, in your numbers, and the order to fix it. Two weeks embedded across the five handoffs where revenue leaks: every node measured, every leak priced in your own dashboard figures, and one build scoped around all five, not a menu of fixes. 40–60 hours, $4,000 to $8,000 depending on how many systems we read, fixed in writing up front. The audit stands alone, not as a deposit, and the fee credits in full against the build when you move forward. Measure the leak →

Do I have to buy the build afterwards?

No. The map is yours the moment it lands. Some owners take it in-house, then hire us two weeks or a month later, when a roadblock appears between two systems nobody owns and the leak has run another month, or the fix has failed. When you move forward, you buy the whole system across all five handoffs, priced once, with the audit fee credited in full. We never sell it node by node, because that doesn’t fix the leaks. Measure the leak →

Why not just hire an agency or hand this to AI tools?

Both start at the top of the funnel, and neither owns the handoff. An agency buys more traffic into the same broken path; a tool automates whatever process you describe, including the ones losing you money.

Most AI on sale today is a chatbot, a prompt pack or a subscription with a demo, cheap because its builders never carried a number. Your thirty-minute call with the founder draws on three decades of lifecycle sales and more than two decades of digital marketing. We sell one thing: a leak closed in your own dashboard. If a tool could do that, it would already show in your numbers.

Picture next quarter’s budget spent after the leak is measured: every dollar goes where the money is escaping, and you watch it land. Measure the leak →

How do I know the number moved because of you?

Because only one node changes. Everything else is left alone, and fourteen days later you read the same dashboard as on day zero, side by side. If the number does not move, we find out why. If the day-zero data behind the fix proves inaccurate, we rework it for free, or add what it takes to move the same needle. When it moves, you see which change earned it and where the next two weeks belong. Measure the leak →

Who actually does the work?

The founder, on every audit. Implementation is a team of senior developers and engineers who have run this inside operating businesses, but your quarterback is still the founder, so you get the best brains behind your operation. The person who wrote your map stays on your calls. From the first thirty minutes, you are talking to the one who will measure your intake path, not someone who passes you along. Measure the leak →

What does it cost after the audit?

Implementation starts at $20,000, the floor, not the estimate. Everything above it is engineering: the build, the code holding it together, security, guardrails, blind checks, trained bot deployments, the compliance your buyers and industry demand, and integrations between systems never designed to talk. Skip one and the leak reopens where you cannot see it. Price is scoped on what we build and how many systems it spans, the audit fee credits in full, and the number is in writing before work starts. A $75,000 full stack build with the full $8,000 audit credit bills $67,000. Measure the leak →

We already have a CRM and automation. Is that a problem?

Usually it is why the leak stays invisible. Most companies run a Frankenstein of tools bought by five people or departments over five years, so nobody sees the whole path a lead takes. We audit what you own, keep what works and bring the rest into one house: your own dashboard, CRM and operating system, built and procured around how you sell. Bring your stack to the first call; you leave knowing which parts earn their keep and which are costing you jobs. Measure the leak →

What happens in the fourteen days after the fix?

They start once the fix is in place, not during the audit. The audit maps and prices the leak; nothing is built until you hold that map and decide. The build changes one measured node, leaves everything else alone, and that node runs untouched for fourteen days. Then you read the same dashboard beside day zero, get the comparison in writing, and make the next decision. Measure the leak →

What if we already run our own team?

Great, then your team is why the build has a fighting chance. Choose Hand it over: we build the system, document how it runs, and your people own it from day one. Owning is not running, so hand-over includes a 90-day training track: weekly cohort sessions on our process until your team runs it without us. When the day-to-day crowds the fix out, move to Done for you: we run it against the same numbers, and your payroll moves to higher-level work instead of repeatable daily tasks. Measure the leak →

How fast can this start?

The first call is thirty minutes, and every week before it the leak keeps compounding. Scoped in writing, the audit fee and a start date. Audit can start within 48–72 hours of the call; up to two weeks later, the delivered map is in your hands at the end of the audit fortnight. Measure the leak →

Two weeks. Then a decision.

Stopthe leak.

Book the audit. You will know the size of the leak before anyone asks you to spend against it.

  1. 01Thirty minutes. You describe the path a lead takes today; we tell you which node we would measure first.
  2. 02Scoped in writing, fixed price and a start date. Audit can start within 48–72 hours of the call. No procurement theater.
  3. 03At the end of the audit fortnight: the map, the cost of each leak, and the order to fix them.
Direct line [email protected]

Read by the founder, not a support queue. If the audit is not the right fit, you will hear that in the first call rather than after an invoice.

Measure the leak